The first Boss Baby during a pre-pandemic era in 2017 opened to $50.1M domestic, and finaled at $175M stateside and $527.9M WW. The recent move by Universal sends a lot of mixed messages at a time when exhibition is showing signs of rebirth, especially as we head into a weekend where Paramount’s A Quiet Place Part II and Disney’s Cruella (available to Disney+ subs at an extra cost of $29.99) is looking to fire up the box office. The Boss Baby: Family Business will play on the two uppermost premium tiers of Peacock, which cost subscribers $4.99 and $9.99 a month the uppermost tier has zero commercials. 'The Croods' Director Joel Crawford On Experiences That "Empowered" Him To Put His Stamp On 'A New Age' Sequel Guillermo Del Toro's 'Trollhunters: Rise Of The Titans' Gets Netflix Release Date And TeaserĭreamWorks Animation's 'Puss In Boots' Sequel & 'The Bad Guys' Get Release Dates At Universal While Universal rubbed exhibition the wrong way during the pandemic, specifically AMC, when it decided to release Trolls World Tour theatrical day-and-date and on PVOD (ultimately grossing $100M stateside at one point) when theaters were closed, this is the first time that Universal Filmed Entertainment Group is capitalizing on its frosh Peacock service with a theatrical-day-and-date release, even though other studios like Disney and WarnerMedia have already attempted this with their own respective streaming services. The pic moves up from its most recent theatrical release of Sept. Even though Universal jumpstarted the summer box office overseas this past weekend with F9‘s $163M opening, the studio feels the need to take DreamWorks Animation sequel The Boss Baby: Family Businessand put it on its Peacock streaming service on July 2, day-and-date with its theatrical release.
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